Impacts of Building Energy Consumption Information on Energy-Saving Intention of College Students

As college students bear little energy cost of public buildings on campus, information intervention is more feasible than economic to augment the energy-saving intention students. College are sensitive environmental information; thus, building consumption information, which reflects levels environment where live, may be effective promote However, changeable cognitive structure makes it difficult predict results information. Based social theory and planned behavior, this paper reveals impacts intentions from perspective perceived value personal norms. The conclusions are: (1) positive indirect; (2) realized through path “perceived benefit—perceived value—intention” benefit & risk—personal norm—intention”; (3) norm independently affect intention; (4) effect benefits most obvious. above results, we put forward a series policy suggestions, with aim enhance